Applied behavioural scientist with over thirteen years’ experience. Part-time lecturer (Goldsmiths, UAL, UCL). Public speaker (e.g., Talks at Google). Author of #Hooked: Why cute sells and other marketing magic we just can’t resist. Former lead psychologist at Cambridge Analytica.
Data Scientist with a multidisciplinary PhD in Computer Science/Psychology and specializes in customer analytics. Former Lead Data Science Consultant at DAMSL. Author of peer-reviewed academic papers related to psychology in Big Data and use of transactional data for social good.