We combine data science and behavioural science
TO TRANSFORM YOUR BUSINESS GROWTH
We are a next-generation consultancy that combines customer data analytics with psychology insights, transforming them into increased sales and loyalty.
We base our approach on innovative data science techniques that empower us to intelligently extract data-derived behavioural insights. This serves as a basis for our psychology-based nudging techniques that resonate most with customers and create your ultimate competitive edge.
Our work is based on scientific research, following years of academic and industry experience and successful work with world's greatest brands.
01
INTEGRATED
End-to-end expertise to deliver holistic insights: from specifically designed surveys, over the data analysis to actionable insights into the wording, imagery, and tone-of-voice that will resonate most with customers and example targeting campaigns.
02
ACADEMIC AND INDUSTRY EXPERTISE
Research expertise coupled with industry best practices. A unique combination of teams skills, academic research experience, state of the art predictive modelling, long-time industry experience and proven results.
03
BESPOKE
Specifically tailored research and personalised nudging recommendations that best fit the bill.
DATA SCIENCE APPROACH
Our team combines state of the art analytics techniques, predictive modelling, statistical analysis and machine learning to exploit patterns and intelligently aggregate data and/or make forecasts about future performance. The tools and methods we use are rooted in peer-reviewed, cutting-edge research that brings killer insights, unavailable to off-the-shelf or reported qualitative and traditional quantitative research. Harnessing the full power of data provides an unparalleled competitive advantage.
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MACHINE
LEARNING
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STATISTICAL
MODELING
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NLP
PSYCHOLOGY
APPROACH
PEOPLE ARE NOT LOGICAL.
THEY ARE PSYCHOLOGICAL.
If you were given a very thin slice of cake, you could accurately predict what the rest of the cake looks like. Likewise, with just a thin slice of someone’s behaviour (such as their digital footprint), we can predict what they’re like psychologically, and how to nudge them. This is because of latent psychological traits which make people act in predictable ways across multiple contexts.
What Our Clients Say
YOU'RE IN GOOD COMPANY
The genie is out of the bottle: behavioural analytics is here to stay. Everyone is doing it, and it’s only going to get more sophisticated. In a few short years, everything we do will leave an online trace, which will predict all sorts of powerful psychological secrets about us. At KUBIK, we have helped brands big and small harness the psychological power of their data for behavioural change. And we can help you, too.